UTM and attribution | Functn Help Center

Category: Marketing

Understand UTM parameters and Functn's attribution model so you know which marketing channels actually drive sales.

# UTM and attribution ## What this covers Use the dashboard Marketing section for email, SMS, social, promoter-network, and campaign work that is present in the app. This article focuses on "UTM and attribution" using only current product behavior. ## Where to find it - Open /admin/dashboard. - Select Marketing. - Choose Email Campaigns, SMS Campaigns, Social Media Campaigns, Promoter Network, or Ad Campaigns if available.  ## How it works Use the visible controls in the current app and follow the labels shown on screen. If a feature is package-gated or account-type-specific, the dashboard may hide it or show it as unavailable. For this topic, start with the closest dashboard or route listed above, then use the article title as your task guide. Avoid relying on older paths from legacy docs.  ## Limitations and notes - Third-party pixel and ad-network claims must be verified against code before they appear in help content. - This article intentionally omits unsourced statistics, fixed payout timing, fix...